---
title: Surviving data hell - How we revamped a DSP product
description: Imagine a product that relies heavily on data from several providers, each with its unique API and nomenclature. This was the challenge faced by Mateusz's team at the client.
---

[Articles from the Industry - Blog ](https://www.amsterdamstandard.com/blog)

# [Surviving data hell - How we revamped a DSP product](https://www.amsterdamstandard.com/blog/surviving-data-hell-how-we-revamped-a-dsp-product-with-numerous-providers)

 Written by [Natalia](https://www.amsterdamstandard.com/blog/author/natalia) | Oct 11, 2023 10:28:54 AM

 

[View full post](https://www.amsterdamstandard.com/blog/surviving-data-hell-how-we-revamped-a-dsp-product-with-numerous-providers)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Natalia"
  },
  "dateModified" : "2023-11-30T07:52:52.659Z",
  "datePublished" : "2023-10-11T10:28:54Z",
  "headline" : "Surviving data hell - How we revamped a DSP product",
  "image" : {
    "@type" : "ImageObject",
    "height" : 1260,
    "url" : "https://go.amsterdamstandard.com/hubfs/Blog%20Post%20photos/Rect%20Post%20-%20with%20illustrations%20%285%29.png",
    "width" : 2400
  },
  "mainEntityOfPage" : "https://www.amsterdamstandard.com/blog/surviving-data-hell-how-we-revamped-a-dsp-product-with-numerous-providers",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "Articles from the Industry - Blog"
  }
}
```