Key strategy for future business success

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Sustainability has moved beyond being just a popular term and has now become a crucial element in many corporate strategies. With increasing regulatory demands, shifting investment priorities, and evolving customer expectations, businesses can no longer ignore the importance of sustainable practices.


Learn with us why adopting sustainable practices is not only a moral duty but also a strategic necessity in order to secure the future of your business!

Why adopt sustainable practices?

Adopting sustainable practices is not just a moral imperative but a strategic necessity for securing a business's future. Upcoming EU mandates like the Corporate Sustainability Reporting Directive (CSRD), starting in 2024, signal a shift in regulatory landscapes. Soon, sustainability reporting will become a standard part of Requests for Proposals (RFPs), and companies lacking in this area risk being sidelined.


Just as smoking bans in restaurants once seemed improbable but are now the norm, the push for sustainability is a similar societal shift. Companies must be proactive in adapting, staying competitive, and appealing to sustainability-conscious clients.

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Sustainability as capital magnet

With the EU Green Deal 2050 focusing on decarbonization, businesses moving towards sustainability can gain a significant advantage. Investors, including venture capitalists and major foundations, are increasingly funding sustainable, purpose-driven businesses. Transitioning to sustainable practices is a gradual process, requiring 2-3 years for smaller firms and 3-5 years for larger ones.


By proactively investing in sustainable practices, companies can attract funding from investors like the Gates Foundation, which has already committed billions to sustainable initiatives, thereby positioning themselves at the forefront of sustainable development.

Customer demands

The shift in customer preferences towards sustainable products and services is rapidly becoming a deciding factor in the marketplace. Customers are increasingly evaluating potential partners based on their sustainability credentials.


A prime example is Apple’s commitment to achieving carbon neutrality across its products and supply chain by 2030. This move has not only strengthened its reputation as a sustainability leader but also enhanced operational efficiency and reduced waste for its 200+ vendors. This trend illustrates that waiting to implement sustainable solutions until regulations demand it is no longer viable. To stay competitive, businesses must anticipate and respond to these evolving customer demands by developing and implementing green solutions proactively.

Sustainability in business is no longer optional - it is a critical component of long-term success. As regulations tighten, investments shift, and customer demands evolve, companies that embrace sustainability stand to gain a significant competitive advantage. The question for businesses today is not if they should incorporate sustainability into their strategy but how quickly and effectively they can do so.

And how is your company choosing to play in this vital field?

In line with these shifts, Amsterdam Standard has already made a commitment to become carbon neutral by the end of 2025. We are dedicated to supporting companies that are sustainable and actively helping those aspiring to be. More details about this commitment and how we plan to achieve it will be shared in our next article, where we will delve deeper into our mission and the specific strategies we are adopting to foster a sustainable future.
Written by: Natalia, on January 3, 2024